November 21, 2015
Its important to have many visitors and traffic on your Weebly website. Traffic refers to the visitors going on your website. The best traffic to have is "organic" traffic, meaning traffic from search engines such as Google. Optimizing your website for search engines is called Search Engine Optimization (SEO for short). To get more organic traffic, you need to boost your ranking on search engines, but mainly Google, as the vast majority of traffic will originate from it. There are several concrete, definitive steps you should know about to boost your ranking and stock up on organic traffic. Here are some of the top 10 ways to increase your traffic to your Weebly site!
This year (2015), Google published a massive update which punishes websites that aren't responsive with low rankings in search results, hence less traffic. As a result, it has been increasingly important to use responsive Weebly themes, as Google will punish those who don't with lower search rankings. Fortunately, all of our themes that we, Luminous Themes, sell are already responsive! So if you're rocking one of our themes, then you're on the right path.
Google and other search engines like websites with regular, fresh, and relevant content. Sites like those will definitely have a higher search ranking than sites that don't. As a result, its very beneficial to incorporate a blog on your website, as a blog will help you add fresh content to your website regularly, as well as connect with your audience and establish a brand following.
Social Media is an extremely powerful platform for businesses. More than a billion of people world wide are connected to it, and these are the people you might want to target. Social Media lets you connect with your audience and customers, as well as advertise your products in a universal medium. If you don't already, make sure you create a Facebook page for your business, a Twitter page, and a Google+ page. Then, post regular updates on each of them that link back to your website. This way, Google will know your website is active and rank it higher. Furthermore, Linkedin is very important too, especially if you have a large following.
One simple way to increase your ranking and traffic is via links. Don't spam, as that will hurt your SEO tremendously, but make sure you have a lot of links linking your website and other websites. Even better, if a relatively popular website links to your website, that will boost your SEO very quickly, since it'll show Google that you have a trustworthy site.
One great thing about Weebly is that it gives you the power to control your SEO settings, which you must absolutely fill out. To access the SEO settings, click on the settings tab in your Weebly editor and go to SEO or Search Engine Optimization. Keywords are very important, and you should see the words that you repeat the most throughout your website, as well as the words that someone might type into Google to find your site. Add these phrases to the keywords section, and fill out the other boxes.
As we said, Google is pretty much the dominant player in Search Engine optimization. As a result, its very important to utilize all of Google's tools. As we mentioned in this blog post, Google Analytics is a must for every website owner. Google Analytics is an online software that lets you track the amount of visitors your site gets and a lot of other useful information. This will provide vital marketing insight into your visitors, and help you boost traffic. Here's a tutorial on how to install Google Analytics.
To get awesome SEO rankings, you need to post things that people want to see. Put yourself in your customers shoes, and ask youself what they'd like to see. This is really important to accumulate clicks and boost your traffic.
And there you have it, some essential tips to getting an increase in visitors and traffic on your Weebly website. Follow the Luminous Blog for more blog posts about Weebly and everything else!